A website is made with the audience in mind. Understanding who your viewers could be goes a long way to organise your website contents.
If it is easier for visitors to navigate through your website, the longer they are likely to interact with it. What buttons would come on the top bar and the footer space. (Depending on the design, it could also come on the left or the right side.) Try and keep the navigation buttons as less as possible, especially on the top bar.
A website is a gateway to viewer action – make a sale, provide information, gather contact information and so on. To ensure this, buttons called “calls to action (CTA)” are given that prompts the viewer to act. These navigational buttons need to be obvious, strong and easy to use.
Footer connect to your audience with a wealth of information without getting in the way of design. Because the footer is at the bottom of the page, it is a logical location for a small site map, company or contact information, links and context for your site. Keep the footer simple and easy to use.
“A picture is worth a thousand words." We are in a “camera in everyone’s pocket” age, thanks to the billions of camera ready smartphones. Including a picture or a video in your web page can increase views by over 45%.
Colors are a very important part of the website. The color schemes are more about the contrast needed to ensure readability on your site. Black text on a white background is widely considered to be the most readable color for text. It does not mean your website should be set to black-on-white tone. You should be aware of the contrast of your text.
Content may be king, but a “provocative content” is an ace. The initial few minutes would determine whether your viewer would want to spend more time reading, listening or viewing. When there is too much competition for time your viewers would not want to invest too much of theirs in trying to comprehend a tepid introduction. Provocative content means you have to be edgy, but not poke someone in the eye. You have to be willing to challenge and amuse, while not bragging or boasting. Your site, and particularly your homepage, should be provocative enough to be memorable and cause others to tell colleagues, “You ought to visit this site."
Optimizing your website can increase your website's ranking on search engines, or ensures that your website runs quickly and smoothly. A large amount of the smartphone buyers are browsing the internet and comparing vendors and products they wish to do business with. So it is critical today that you make have a responsive website which can be seen on a mobile phone.